Now
this is a contemporary ad that gets it right. It's from the 2013 Lionel Christmas catalog, but it has all the hallmarks of ads from 50 or more years ago: the vivid colors, the wonderful detail (note the reflection of the engine on the polished surface of the table), the cookies and milk under the tree, and Santa himself looking with loving care upon the gift he's about to leave some lucky child. The gift of a train itself evokes so many memories of Christmases past - yes, this is an ad that presses all the buttons. Makes me wish Santa was bringing me one this year.
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