Thursday, September 16, 2010

Advertising in the open?

CBS released the actual open for the upcoming revival of "Hawaii Five-O" that debuts next week and I noticed two interesting perspectives.

One is the addition of the U. S. S. Arizona Memorial in Pearl Harbor, which is quietly a salute to our troops and a memorial to those who died in 1941. That was not in the original, but is a well-conceived tribute to those who died nearly seventy years ago in an act of war. Imagine years from now if television openings had the 9/11 memorials on the screen.

The other is confirmed, a Hawaiian Airlines advertisement being placed in the open around the time the signature airplane engine scene is shown (something that is based on the original).

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