Tuesday, August 27, 2019

#DennyDelivers number of channels, anyone?

I have to roll out a FedEx Toyota with a boatload of cash delivered by NASCAR superstar Denny Hamlin to the winner of the PGA Tour championship in East Lake -- but really it's an annuity the winner doesn't take home now, it is kept for the player in the future.

But that reminds me of his Toyota's number -- #11 -- and this disturbing statistic I caught while scanning channels today. This year's MTV Video Music Awards  air on eleven different channels under MTV's control. That's as bad as ESPN's College Football Playoff and, in alternating years, the NCAA Men's Final Four and Championship when AT&T carries them.  How have we spun numbers where 11 different limited access channels air major events instead of one broadcast network channel, which is what college football and basketball once were?

Just sad how far we've fallen when you use 11 different channels to air one show for one night.

In 2007, we were stunned by a "relevant Bible study" for youth in church featuring MTV stars.

And of course, in 2003, after the Spears-Madonna-Aguilera incident, we called all three of them to the Big Red Truck.  This time, who gets called to the Big Red Truck?

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